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Breaking the Cycle: How Health Systems Can Rethink the Patient Financial Experience

Breaking the Cycle: How Health Systems Can Rethink the Patient Financial Experience

Every year, health systems and patients face the same frustrating cycle: January: Patients are hit with high out-of-pocket costs and often delay care; mid-year: Medical debt accumulates, and financial stress mounts; end-of-year: Deductibles are finally met, and patients rush to book appointments, overloading health systems.

Does this sound familiar? It’s a cycle that puts immense strain on patients and providers, and I’ve heard from numerous health system partners and prospects that they’re feeling the strain at an even greater level than in previous years. 

But what if we could break it?

Financial Realities: The Patient Experience Isn’t Just About Care
Too often, patient-experience conversations focus only on clinical care. But financial well-being is just as important. The reality? A positive patient experience comes down to two key factors: 1. Quality of clinical care (Did the patient get the proper treatment?) 2. Financial experience (Could the patient afford it?)

A great experience isn’t just about outcomes—it’s about ensuring patients understand their costs and have a way to pay for them. Based off of decades of experience working in healthcare, my team and I came up with the following equation for demonstrating the complete patient experience:

Px = PCx + (Pfx * Pfh) 

  • Px = Complete Patient Experience
  • PCx = Patient Clinical Experience (focused on care quality)
  • Pfx = Patient Financial Experience (how well they understand their costs)
  • Pfh = Patient Financial Health (their ability to pay those costs)

When patients struggle financially, they often avoid care, leading to worse health outcomes and increased bad debt for providers. Fortunately, health systems have the power to change this.

Three Ways Health Systems Can Break the Cycle

  1. Make Financial Access Part of the Care Journey
  • Offer payment plans and financial counseling upfront, not introduce only after a bill is due.
  • Integrate financing options at the time of scheduling to reduce sticker shock.
  • Provide transparent cost estimates before treatment.
  1. Optimize Revenue Cycle Management (RCM)
  • Use real-time insurance verification to prevent coverage gaps.
  • Streamline eligibility checks for Medicaid and ACA plans.
  • Predict patient financial risk to proactively offer solutions before bills pile up.
  1. Strengthen Year-Round Patient Engagement
  • Use digital tools to provide cost estimates and payment reminders.
  • Offer early financial assistance outreach before debt accumulates.
  • Spread out appointment scheduling to reduce end-of-year rushes and financial burdens.

A Sustainable Future for Patients & Providers
Breaking the financial cycle in healthcare isn’t just about improving collections—it’s about building trust and making healthcare more accessible for all.

Patients deserve to get care when they need it, not when their deductible resets. Health systems prioritizing financial well-being will see stronger patient relationships, reduced bad debt, and a more sustainable future.

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