A recent article by McKinsey surveyed more than 11,000 people and uncovered some common misconceptions surrounding health care consumerism. The authors note there are several converging forces likely to make healthcare a more dynamic market.
One of the items explored was patient’s acceptance of using technology. Due to higher deductibles and copayments, greater transparency into provider performance and costs, and the narrowing of available networks, consumers are embracing new technologies to better manage their healthcare.
Many patients are willing to use technology for health-related activities.
The article showed millennials (those between the ages of 18 and 34) were more likely to report using technology for health care purposes, but a considerable number of the older participants were doing so as well. In all age groups, the top two activities were communicating with doctors and scheduling appointments.
What does this mean for your practice?
Consumerism and technology are converging at a quick pace. The ability to offer your patients more alternatives to help manage their health care will provide the competitive edge necessary in today’s health care environment.
Does your practice need funding to manage the ever changing patient and provider technology landscape? Talk to Provider Web today and see how we can help.